It seems highly likely you are referring to Simone Giertz (the YouTuber and inventor known as the "Queen of Shitty Robots") and her dog, Mo.

Phase 1: The Setup (Before the puppy arrives)

You cannot "wing it" with a new puppy. You need a management system.

  1. Establish a routine: feeding, walks, sleep times.
  2. Start basic training: name, sit, and crate familiarity.
  3. Socialize safely: short, supervised meetings with vaccinated dogs.
  4. Book the vet: vaccinations, deworming, and microchipping.
  5. Puppy-proof your home: hide cords, secure trash.
  6. Sleep strategy: short naps and a comforting crate setup.
  7. Budget for surprises: set aside emergency funds.

Then, on the morning of April 3, 2025, Simone posted a two-minute video that broke the internet. The title: “simone mo puppy new – the story.”